Sale of advertising space or time (except on commission)

CPC v2.1 Code: 8363

About sale of advertising space or time (except on commission)

cpc code 8363 covers the sale of advertising space or time, excluding activities carried out on a commission basis. This industry plays a crucial role in the broader economy, enabling businesses to effectively reach and engage with their target audiences through various advertising channels. By providing a platform for the dissemination of commercial messages, the sale of advertising space or time contributes to the growth and success of countless industries, from consumer goods to professional services.

Production process

The main production techniques involved in the sale of advertising space or time include the identification of suitable advertising platforms, the development of advertising content, and the negotiation of advertising rates and placement. Advertising professionals utilize a range of strategies, such as audience segmentation, targeted ad placement, and performance tracking, to ensure the maximum impact and return on investment for their clients.

Production inputs

The key inputs required for the sale of advertising space or time include access to advertising platforms, such as print publications, digital media, and broadcast channels; creative talent for the development of advertising content; and sales and marketing expertise to effectively negotiate and secure advertising contracts. Additionally, data analytics and audience research capabilities are essential to identify and reach the most relevant target markets.

Production outputs

The primary output of the sale of advertising space or time is the dissemination of commercial messages to targeted audiences. These advertising outputs can take various forms, including print ads, digital banner ads, video commercials, and sponsored content. The outputs of this industry are consumed by a wide range of other industries, such as 4541 Retail trade, 5411 Legal services, and 5412 Accounting, tax preparation, bookkeeping, and payroll services, as they seek to promote their products, services, and brands to potential customers.

Family tree for sale of advertising space or time (except on commission)

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8363'>8363: Sale of advertising space or time (except on commission)</a>"]

    C --> E["<a href='/classifications/cpc/v2-1/8361'>8361: Advertising services</a>"]
C --> F["<a href='/classifications/cpc/v2-1/8362'>8362: Purchase or sale of advertising space or time, on commission</a>"]

    D --> G["<a href='/classifications/cpc/v2-1/83631'>83631: Sale of advertising space in print media (except on commission)</a>"]
D --> H["<a href='/classifications/cpc/v2-1/83632'>83632: Sale of TV/radio advertising time (except on commission)</a>"]
D --> I["<a href='/classifications/cpc/v2-1/83633'>83633: Sale of Internet advertising space (except on commission)</a>"]
D --> J["<a href='/classifications/cpc/v2-1/83639'>83639: Sale of other advertising space or time (except on commission)</a>"]


    %% Color coordination by level

    classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px
    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level4
class E level4
class F level4
class G level5
class H level5
class I level5
class J level5

  class D highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class D highlight