Advertising services

CPC v2.1 Code: 8361

About advertising services

cpc code 8361 covers a wide range of advertising services, which play a crucial role in the modern economy. Advertising helps businesses and organizations promote their products, services, and brand identity to potential customers. This industry is essential for driving consumer demand, increasing market share, and supporting economic growth across various sectors.

Production process

Advertising services typically involve a combination of creative and technical processes. Professionals in this industry may utilize market research, data analysis, and strategic planning to develop effective advertising campaigns. They often create visual and audio content, such as commercials, print ads, and digital marketing materials, using specialized software and production techniques. The final advertising products are then distributed through various channels, including traditional media (e.g., television, radio, print) and digital platforms (e.g., social media, websites, mobile apps).

Production inputs

The main inputs required for the advertising services industry include creative talent (e.g., copywriters, graphic designers, videographers), media planning and buying expertise, data and analytics capabilities, and technological infrastructure (e.g., software, hardware, cloud computing). Advertising agencies and in-house marketing teams may also rely on market research, consumer insights, and industry trends to inform their strategies and content development.

Production outputs

The primary outputs of the advertising services industry are the various advertising and marketing materials produced for clients. These can include 7311 Advertising agencies, 5418 Advertising, public relations, and related services, and 5415 Computer systems design and related services who may consume these outputs to promote their own products and services.

Family tree for advertising services

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8361'>8361: Advertising services</a>"]

    C --> E["<a href='/classifications/cpc/v2-1/8362'>8362: Purchase or sale of advertising space or time, on commission</a>"]
C --> F["<a href='/classifications/cpc/v2-1/8363'>8363: Sale of advertising space or time (except on commission)</a>"]

    D --> G["<a href='/classifications/cpc/v2-1/83611'>83611: Full service advertising</a>"]
D --> H["<a href='/classifications/cpc/v2-1/83612'>83612: Direct marketing and direct mail services</a>"]
D --> I["<a href='/classifications/cpc/v2-1/83619'>83619: Other advertising services</a>"]


    %% Color coordination by level

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    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level4
class E level4
class F level4
class G level5
class H level5
class I level5

  class D highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class D highlight