Advertising services and provision of advertising space or time

CPC v2.1 Code: 836

About advertising services and provision of advertising space or time

cpc code 836 covers the industry of advertising services and the provision of advertising space or time. This industry plays a crucial role in the broader economy, as it enables businesses and organizations to effectively reach and engage with their target audiences. By creating and distributing advertising content, this industry helps drive consumer demand, promote brand awareness, and support the growth of various other economic sectors.

Production process

The main production techniques used in the advertising services industry involve the creation, planning, and placement of advertising content. This includes the development of creative concepts, the production of advertisements (e.g., video, audio, print, digital), the selection of appropriate media channels, and the strategic placement of ads to maximize their impact and reach.

Production inputs

The key inputs required for the advertising services industry include creative talent (e.g., copywriters, graphic designers, videographers), media planning and buying expertise, data and analytics capabilities, and access to advertising platforms and distribution channels. Additionally, the industry relies on various technological tools and software to facilitate the production, targeting, and measurement of advertising campaigns.

Production outputs

The primary outputs of the advertising services industry are the various advertising products and placements that are delivered to clients. These can include 541 Advertising, public relations, and related services, 515 Broadcasting, 519 Other information services, and 511 Publishing industries (except internet). The industry's outputs help drive consumer engagement, brand recognition, and ultimately, sales and revenue for its clients.

Family tree for advertising services and provision of advertising space or time

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]

    B --> D["<a href='/classifications/cpc/v2-1/831'>831: Management consulting and management services; information technology services</a>"]
B --> E["<a href='/classifications/cpc/v2-1/832'>832: Architectural services, urban and land planning and landscape architectural services</a>"]
B --> F["<a href='/classifications/cpc/v2-1/833'>833: Engineering services</a>"]
B --> G["<a href='/classifications/cpc/v2-1/834'>834: Scientific and other technical services</a>"]
B --> H["<a href='/classifications/cpc/v2-1/835'>835: Veterinary services</a>"]
B --> I["<a href='/classifications/cpc/v2-1/837'>837: Market research and public opinion polling services</a>"]
B --> J["<a href='/classifications/cpc/v2-1/838'>838: Photography services and photographic processing services</a>"]
B --> K["<a href='/classifications/cpc/v2-1/839'>839: Other professional, technical and business services</a>"]

    C --> L["<a href='/classifications/cpc/v2-1/8361'>8361: Advertising services</a>"]
C --> M["<a href='/classifications/cpc/v2-1/8362'>8362: Purchase or sale of advertising space or time, on commission</a>"]
C --> N["<a href='/classifications/cpc/v2-1/8363'>8363: Sale of advertising space or time (except on commission)</a>"]


    %% Color coordination by level

    classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px
    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level3
class E level3
class F level3
class G level3
class H level3
class I level3
class J level3
class K level3
class L level4
class M level4
class N level4

  class C highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class C highlight