Sale of advertising space in print media (except on commission)

CPC v2.1 Code: 83631

About sale of advertising space in print media (except on commission)

cpc code 83631 covers the sale of advertising space in print media, excluding commission-based transactions. This industry plays a crucial role in the broader advertising and media landscape, enabling businesses to reach targeted audiences through print publications. As the demand for effective advertising continues to grow, the sale of print media advertising space remains an important component of the overall marketing mix for many organizations.

Production process

The sale of advertising space in print media typically involves a multi-step process. Publishers first secure advertising inventory, which may include space in magazines, newspapers, or other print publications. They then work with advertisers to understand their marketing objectives and target audience, and develop customized advertising packages to meet their needs. The final step involves the actual placement and publication of the advertisements, ensuring they are delivered to the intended readers.

Production inputs

The key inputs for the sale of advertising space in print media include the print publications themselves, which serve as the primary medium for delivering the advertisements. Publishers also require skilled sales and account management teams to liaise with advertisers, as well as production staff to handle the technical aspects of ad placement and publication. Additionally, this industry relies on 83621 Sale of advertising space on commission to generate a portion of its revenue.

Production outputs

The primary output of this industry is the placement of advertisements in print media, which are then consumed by readers of the publications. These advertisements can take various forms, such as display ads, classified listings, or sponsored content. The output of this industry is often used as an input by 73111 Advertising agencies and 73112 Media representation services, which leverage print media advertising as part of their broader marketing and advertising strategies.

Family tree for sale of advertising space in print media (except on commission)

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8363'>8363: Sale of advertising space or time (except on commission)</a>"]
D --> E["<a href='/classifications/cpc/v2-1/83631'>83631: Sale of advertising space in print media (except on commission)</a>"]

    D --> F["<a href='/classifications/cpc/v2-1/83632'>83632: Sale of TV/radio advertising time (except on commission)</a>"]
D --> G["<a href='/classifications/cpc/v2-1/83633'>83633: Sale of Internet advertising space (except on commission)</a>"]
D --> H["<a href='/classifications/cpc/v2-1/83639'>83639: Sale of other advertising space or time (except on commission)</a>"]

    

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