Purchase or sale of advertising space or time, on commission

CPC v2.1 Code: 8362

About purchase or sale of advertising space or time, on commission

cpc code 8362 covers the purchase or sale of advertising space or time, on commission. This industry plays a crucial role in the broader economy by facilitating the distribution and promotion of goods, services, and ideas through various media channels. Advertising agencies, media brokers, and other intermediaries within this sector help connect businesses with their target audiences, driving sales, brand awareness, and consumer engagement.

Production process

The main production techniques in this industry involve the negotiation, procurement, and management of advertising placements. Professionals in this field leverage their industry knowledge, client relationships, and media partnerships to secure the most advantageous advertising slots and rates for their clients. This may involve analyzing audience demographics, negotiating contracts, and coordinating the delivery of advertising content across various platforms, such as print, digital, and broadcast media.

Production inputs

The key inputs required for this industry include access to media inventory (e.g., advertising space and time), market research and audience data, creative assets (e.g., advertisements, promotional materials), and a skilled workforce of sales professionals, media planners, and account managers. Technological tools, such as advertising platforms and data analytics software, also play a crucial role in the efficient and effective delivery of advertising services.

Production outputs

The primary output of this industry is the successful placement and distribution of advertising content on behalf of clients. This can lead to increased brand visibility, customer engagement, and ultimately, sales and revenue growth for the advertised businesses. Other industries that may consume the output of 8362 Purchase or sale of advertising space or time, on commission include 5411 Advertising agencies, 5418 Advertising, public relations, and related services, and various sectors that rely on effective marketing and promotion, such as 4411 Automobile dealers, 4481 Clothing stores, and 5411 Retail trade.

Family tree for purchase or sale of advertising space or time, on commission

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8362'>8362: Purchase or sale of advertising space or time, on commission</a>"]

    C --> E["<a href='/classifications/cpc/v2-1/8361'>8361: Advertising services</a>"]
C --> F["<a href='/classifications/cpc/v2-1/8363'>8363: Sale of advertising space or time (except on commission)</a>"]

    D --> G["<a href='/classifications/cpc/v2-1/83620'>83620: Purchase or sale of advertising space or time, on commission</a>"]


    %% Color coordination by level

    classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px
    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level4
class E level4
class F level4
class G level5

  class D highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class D highlight