Sale of TV/radio advertising time (except on commission)

cpc code 83632 covers the sale of TV and radio advertising time, excluding commission-based sales. This industry plays a crucial role in the broader media and advertising landscape, enabling businesses to reach targeted audiences through the powerful mediums of television and radio. As consumer attention increasingly shifts towards digital platforms, the sale of traditional broadcast advertising remains an important revenue stream for media companies and a valuable marketing tool for advertisers.

The main production techniques in this industry involve the negotiation and sale of advertising airtime on TV and radio stations. This typically involves account managers and sales representatives working closely with advertisers to understand their marketing objectives, target audience, and budget. They then match these requirements with available advertising slots, negotiating rates and securing bookings. The actual airing of the advertisements is then coordinated with the media outlets.

The key inputs for this industry include the advertising inventory (TV and radio airtime) provided by media companies, as well as the sales and account management personnel responsible for liaising with advertisers. Specialized software and systems for managing advertising bookings, billing, and reporting are also important inputs. Additionally, this industry relies on a thorough understanding of audience demographics, media consumption trends, and the broader advertising market.

The primary output of this industry is the sale of TV and radio advertising time to businesses and organizations. These advertisements are then broadcast to the viewing and listening audience, exposing them to the advertiser's messaging. The outputs of this industry are consumed by 541810 Advertising Agencies, 541840 Media Representatives, and 541890 Other Services Related to Advertising, who may utilize the advertising time as part of their broader marketing and media strategies.