Full service advertising
CPC v2.1 Code: 83611
About full service advertising
cpc code 83611 covers the full-service advertising industry, which plays a crucial role in the broader economy. This industry is responsible for the creation, planning, and execution of advertising campaigns across various media channels, including television, radio, print, and digital platforms. Full-service advertising agencies provide a comprehensive range of services, from market research and strategy development to creative design, media placement, and campaign analytics. Their expertise helps businesses effectively reach and engage their target audiences, driving brand awareness, customer acquisition, and ultimately, sales growth.
Production process
The key production techniques in the full-service advertising industry involve a collaborative, multi-disciplinary approach. Advertising professionals work closely with clients to understand their business objectives, target market, and brand positioning. They then develop creative concepts and strategies, often drawing on market research and data analysis to inform their decisions. The production process typically includes copywriting, graphic design, video production, and the coordination of media placements across various channels. Agencies also utilize project management tools and techniques to ensure the timely and efficient delivery of advertising campaigns.
Production inputs
The main inputs required for the full-service advertising industry include creative talent, such as copywriters, art directors, and graphic designers; media planning and buying expertise; market research and data analysis capabilities; and a range of production resources, such as photography, videography, and digital content creation tools. Advertising agencies also rely on strong client relationships, industry knowledge, and an understanding of consumer behavior and market trends. 54121 Advertising, public relations, and related services and 54111 Offices of lawyers are among the key suppliers to the full-service advertising industry.
Production outputs
The primary outputs of the full-service advertising industry are the various advertising campaigns and marketing materials produced for clients. These can include television and radio commercials, print advertisements, digital banner ads, social media content, and other promotional materials. The outputs of this industry are consumed by a wide range of other industries, including 44-45 Retail trade, 51 Information, and 52 Finance and insurance, as businesses in these sectors rely on effective advertising and marketing to reach and engage their target customers.
Family tree for full service advertising
graph LR A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"] A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"] B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"] C --> D["<a href='/classifications/cpc/v2-1/8361'>8361: Advertising services</a>"] D --> E["<a href='/classifications/cpc/v2-1/83611'>83611: Full service advertising</a>"] D --> F["<a href='/classifications/cpc/v2-1/83612'>83612: Direct marketing and direct mail services</a>"] D --> G["<a href='/classifications/cpc/v2-1/83619'>83619: Other advertising services</a>"] %% Color coordination by level classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px %% Apply classes class A level1 class B level2 class C level3 class D level4 class E level5 class F level5 class G level5 class E highlight %% class A level1 %% class B,C level2 %% class D,E,F,G,H,I level2 %% class J,K,L,M,N,O,P level3 %% class E highlight