Direct marketing and direct mail services

CPC v2.1 Code: 83612

About direct marketing and direct mail services

cpc code 83612 covers the industry of direct marketing and direct mail services, which plays a crucial role in the broader economy. This industry encompasses a range of activities, from the creation and distribution of promotional materials to the management of customer databases and targeted outreach campaigns. As businesses strive to connect with their target audiences more effectively, the demand for these specialized services continues to grow, making this industry an integral part of modern marketing and sales strategies.

Production process

The key production techniques in the direct marketing and direct mail services industry involve the creation, processing, and distribution of promotional materials. This typically includes the design and production of mailers, brochures, catalogs, and other printed materials, as well as the management of mailing lists, data analysis, and the coordination of targeted campaigns. Advancements in digital technologies have also led to the integration of online and mobile marketing strategies, further expanding the capabilities of this industry.

Production inputs

The main inputs required for the direct marketing and direct mail services industry include a range of raw materials, such as paper, ink, and envelopes, as well as specialized equipment like printing presses, mailing machines, and data management software. Additionally, this industry relies on a skilled workforce, including graphic designers, copywriters, data analysts, and logistics professionals, to ensure the effective execution of marketing campaigns.

Production outputs

The primary outputs of the direct marketing and direct mail services industry are the promotional materials and targeted marketing campaigns delivered to consumers and businesses. These outputs can be consumed by a wide range of industries, including 42000 Wholesale Trade, 44-45000 Retail Trade, and 54000 Professional, Scientific, and Technical Services, as they seek to reach their target audiences and drive sales and engagement.

Family tree for direct marketing and direct mail services

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8361'>8361: Advertising services</a>"]
D --> E["<a href='/classifications/cpc/v2-1/83612'>83612: Direct marketing and direct mail services</a>"]

    D --> F["<a href='/classifications/cpc/v2-1/83611'>83611: Full service advertising</a>"]
D --> G["<a href='/classifications/cpc/v2-1/83619'>83619: Other advertising services</a>"]

    

    %% Color coordination by level

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    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level4
class E level5
class F level5
class G level5

  class E highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class E highlight