Market research and public opinion polling

NACE code 73.20 covers the industry of market research and public opinion polling. This industry plays a crucial role in providing businesses and organizations with valuable insights into consumer behavior, preferences, and attitudes. By conducting comprehensive market research and opinion surveys, companies can make informed decisions, develop effective marketing strategies, and better understand their target audience within the broader economy.

The main production techniques used in this industry involve a range of data collection and analysis methods. Market researchers may employ techniques such as focus groups, interviews, online surveys, and data mining to gather information from consumers. They then analyze this data using statistical software and other analytical tools to identify trends, patterns, and insights that can inform business strategies.

The key inputs required for market research and public opinion polling include skilled researchers and analysts, survey design and data collection tools, and access to a diverse pool of respondents. Researchers may also rely on secondary data sources, such as industry reports and government statistics, to supplement their primary research efforts.

The primary outputs of the market research and public opinion polling industry are detailed reports, analyses, and recommendations that help clients make informed decisions. These outputs can be consumed by a wide range of industries, including 70.22 Management consultancy activities, 73.11 Advertising agencies, and 82.99 Other business support service activities n.e.c..