Market research and public opinion polling

NACE v2.0 Code: M73.2

About market research and public opinion polling

NACE code 73.2 covers the industry of market research and public opinion polling. This industry plays a crucial role in providing businesses and organizations with valuable insights into consumer behavior, preferences, and attitudes. By gathering and analyzing data, market research firms help their clients make informed decisions, develop effective marketing strategies, and stay competitive within their respective industries.

Production process

The main production techniques used in the market research and public opinion polling industry involve a combination of quantitative and qualitative research methods. This includes conducting surveys, focus groups, interviews, and observational studies to collect data from target audiences. Researchers then analyze the gathered information using statistical software and other analytical tools to identify trends, patterns, and insights that can inform their clients' decision-making processes.

Production inputs

The key inputs required for the market research and public opinion polling industry include skilled researchers and analysts, survey and interview tools, data collection platforms, and access to target audience groups. Additionally, this industry relies on advanced data processing and analytical software, as well as a deep understanding of consumer behavior, market dynamics, and industry-specific knowledge.

Production outputs

The primary outputs of the market research and public opinion polling industry are the insights and recommendations provided to clients. These outputs can take the form of market reports, consumer profiles, trend analyses, and strategic recommendations. The clients of this industry can be found across a wide range of NACE codes, including 46.1 Wholesale on a fee or contract basis, 47.1 Retail sale in non-specialised stores, 62.0 Computer programming, consultancy and related activities, and 70.2 Management consultancy activities.

Revisions to 73.2

Classification codes are adjusted frequently. The code may have been revised or replaced between system versions. The table below shows the history (newest to oldest) of the code 73.2. The most recent 1 version of this code (73.2) is in the NACE v2.1 system:

This page shows a legacy version of code 73.2 ( NACE v2.0).

Newer versions

Related ISIC Codes

These isic codes are related to this econ code: (73.2).

ISIC code ISIC Version ISIC title
732ISIC v4.0Market research and public opinion polling

Family tree for market research and public opinion polling

    graph LR
    A["<a href='/classifications/nace/v2/M'>M: PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES</a>"]
A --> B["<a href='/classifications/nace/v2/M/73'>73: Advertising and market research</a>"]
B --> C["<a href='/classifications/nace/v2/M/73/2'>73.2: Market research and public opinion polling</a>"]

    B --> D["<a href='/classifications/nace/v2/M/73/1'>73.1: Advertising</a>"]

    C --> E["<a href='/classifications/nace/v2/M/73/20'>73.20: Market research and public opinion polling</a>"]


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