Market research and public opinion polling

NACE v2.1 Code: N73.20

About market research and public opinion polling

NACE code 73.20 covers the industry of market research and public opinion polling. This industry plays a crucial role in providing businesses and organizations with valuable insights into consumer behavior, preferences, and attitudes. By collecting and analyzing data, market research firms help their clients make informed decisions, develop effective marketing strategies, and stay competitive within their respective industries.

Production process

The main production techniques used in the market research and public opinion polling industry involve a range of data collection methods, including surveys, focus groups, interviews, and observational studies. Researchers utilize both quantitative and qualitative approaches to gather information, which is then processed, analyzed, and presented in the form of reports, presentations, and recommendations.

Production inputs

The key inputs required for this industry include skilled researchers and analysts, survey and data collection tools, data processing and analysis software, and access to target populations for data gathering. Additionally, market research firms may rely on secondary data sources, such as industry reports, government statistics, and proprietary databases, to supplement their primary research efforts.

Production outputs

The primary outputs of the market research and public opinion polling industry are the insights and recommendations provided to clients. These outputs can inform a wide range of business decisions, from product development and pricing to marketing campaigns and strategic planning. The results of market research are often consumed by other NACE codes, such as 70.21 Public relations and communication activities, 73.11 Advertising agencies, and 70.22 Business and other management consultancy activities.

Revisions to 73.20

Classification codes are adjusted frequently. The code may have been revised or replaced between system versions. The table below shows the history (newest to oldest) of the code 73.20. The most recent 1 version of this code (73.20) is in the NACE v2.1 system (this version):

This page shows the most recent version of code 73.20.

Family tree for market research and public opinion polling

    graph LR
    A["<a href='/classifications/nace/v2-1/N'>N: PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES</a>"]
A --> B["<a href='/classifications/nace/v2-1/N/73'>73: Activities of advertising, market research and public relations</a>"]
B --> C["<a href='/classifications/nace/v2-1/N/73/2'>73.2: Market research and public opinion polling</a>"]
C --> D["<a href='/classifications/nace/v2-1/N/73/20'>73.20: Market research and public opinion polling</a>"]

    
    

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