Market research and public opinion polling

isic code 7320 covers the industry of market research and public opinion polling. This industry plays a crucial role in providing businesses and organizations with valuable insights into consumer behavior, preferences, and attitudes. By conducting surveys, focus groups, and other research methods, market research firms help their clients make informed decisions, develop effective marketing strategies, and stay ahead of industry trends. This industry is an integral part of the broader business services sector, supporting a wide range of industries and contributing to the overall economic growth.

The main production techniques used in the market research and public opinion polling industry involve the collection, analysis, and interpretation of data. This typically includes designing and administering surveys, conducting interviews, organizing focus groups, and analyzing the resulting data using statistical software and other analytical tools. Market research firms may also utilize secondary research methods, such as reviewing existing industry reports and market data, to supplement their primary research efforts.

The key inputs required for the market research and public opinion polling industry include skilled personnel, such as market researchers, statisticians, and data analysts, as well as specialized software and hardware for data collection and analysis. Additionally, this industry relies on access to a diverse pool of respondents, who provide the necessary data through their participation in surveys, interviews, and focus groups. Effective data management and storage systems are also crucial inputs for this industry.

The primary outputs of the market research and public opinion polling industry are the insights and recommendations provided to clients. These outputs can take the form of detailed reports, presentations, or custom-tailored analyses that help businesses and organizations make informed decisions. The outputs of this industry are often consumed by a wide range of other industries, including 7010 Head offices, 7020 Management consultancy activities, and 6201 Computer programming activities.