Advertising and market research

NACE code 73, 'Advertising and market research', encompasses a vital industry that plays a crucial role in the broader economy. This industry is responsible for creating and delivering marketing campaigns, conducting market research, and providing valuable insights to businesses across various sectors. By understanding consumer behavior, preferences, and trends, the advertising and market research industry helps organizations make informed decisions, develop effective marketing strategies, and ultimately drive economic growth.

The main production techniques in the advertising and market research industry involve a combination of creative, analytical, and technological processes. Professionals in this field utilize a range of methods, including market surveys, focus groups, data analysis, and the development of advertising campaigns across multiple channels, such as digital, print, and broadcast media. The industry also leverages advanced technologies, such as data analytics, artificial intelligence, and automation, to enhance the efficiency and effectiveness of their services.

The advertising and market research industry relies on a variety of inputs to deliver its services. Key inputs include skilled professionals, such as market researchers, creative designers, and data analysts, as well as access to market data, consumer information, and industry-specific software and tools. Additionally, the industry requires access to various media channels, including digital platforms, print media, and broadcast outlets, to effectively reach and engage with target audiences.

The primary outputs of the advertising and market research industry are marketing campaigns, market research reports, and strategic recommendations that help businesses and organizations better understand their target markets, develop effective marketing strategies, and ultimately drive sales and growth. The outputs of this industry are consumed by a wide range of other NACE codes, including 46 Wholesale trade, except of motor vehicles and motorcycles, 47 Retail trade, except of motor vehicles and motorcycles, and 62 Computer programming, consultancy and related activities.