Market research and public opinion polling

NACE code 73.2 covers the industry of market research and public opinion polling. This industry plays a crucial role in providing businesses and organizations with valuable insights into consumer behavior, preferences, and attitudes. By gathering and analyzing data, market research firms help their clients make informed decisions, develop effective marketing strategies, and stay ahead of the competition in an increasingly dynamic and complex marketplace.

The main production techniques used in the market research and public opinion polling industry involve a combination of quantitative and qualitative research methods. This includes conducting surveys, focus groups, interviews, and observational studies to collect data from target audiences. Researchers then analyze this data using statistical software and other analytical tools to identify trends, patterns, and insights that can inform their clients' decision-making processes.

The key inputs required for the market research and public opinion polling industry include skilled researchers and analysts, survey and data collection tools, data processing and analysis software, and access to a diverse pool of respondents. Additionally, industry players may require specialized knowledge of market trends, consumer behavior, and industry-specific regulations and best practices.

The primary outputs of the market research and public opinion polling industry are the insights and recommendations provided to clients. These outputs can take the form of reports, presentations, or custom-tailored analyses that help businesses and organizations better understand their target markets, develop effective marketing campaigns, and make more informed strategic decisions. The outputs of this industry are often consumed by a wide range of other NACE codes, including 70.2 Management consultancy activities, 73.1 Advertising, and 82.3 Organisation of conventions and trade shows.