Market research and public opinion polling

isic code 732, 'Market research and public opinion polling', encompasses a vital industry that provides critical insights and data to businesses, governments, and organizations. This industry plays a crucial role in understanding consumer behavior, market trends, and public sentiment, which are essential for informed decision-making and strategic planning across various sectors of the economy.

The main production techniques used in the market research and public opinion polling industry involve a range of data collection and analysis methods. These include conducting surveys, focus groups, interviews, and observational studies to gather primary data, as well as analyzing secondary data from various sources. Researchers use statistical and analytical tools to interpret the collected data and generate meaningful insights for their clients.

The key inputs required for the market research and public opinion polling industry include skilled professionals, such as market researchers, statisticians, and data analysts, as well as specialized software and hardware for data collection, storage, and analysis. Additionally, access to reliable data sources, both primary and secondary, is crucial for the industry to provide accurate and relevant insights.

The primary outputs of the market research and public opinion polling industry are the insights, reports, and recommendations generated for clients. These outputs can be used by a wide range of industries, including 46 Wholesale trade, 47 Retail trade, 64 Financial service activities, except insurance and pension funding, and 84 Public administration and defence; compulsory social security, to inform their strategic decision-making, product development, marketing campaigns, and policy decisions.