Public relations and communication activities

NACE code 73.3 covers a diverse range of public relations and communication activities that play a vital role in modern business and society. This industry encompasses the planning and execution of strategies to promote organizations, individuals, or causes, as well as the management of their public image and reputation. As a key component of the broader marketing and advertising sector, public relations activities are essential for building brand awareness, fostering stakeholder engagement, and effectively communicating with target audiences.

Professionals in the public relations and communication industry utilize a variety of techniques to achieve their objectives. This may include media relations, such as arranging press conferences and drafting press releases; event management, including the organization of conferences, exhibitions, and other promotional events; and the development of digital content, including websites, social media campaigns, and online reputation management. Public relations specialists also often engage in crisis communication, reputation management, and lobbying activities to protect and enhance the image of their clients.

The public relations and communication industry relies on a range of inputs, including skilled labor, such as public relations managers, communication specialists, and creative professionals. Additionally, this industry requires access to various media channels, including print, broadcast, and digital platforms, as well as data and research capabilities to analyze market trends and audience preferences. Depending on the specific services offered, public relations firms may also require access to event venues, production equipment, and other specialized resources.

The primary outputs of the public relations and communication industry are the various strategies, campaigns, and activities that help organizations, individuals, or causes to effectively communicate with their target audiences. These outputs can take the form of press releases, social media content, event programming, crisis management plans, and other promotional materials. The outputs of this industry are often consumed by a wide range of other NACE codes, including 70.2 Management consultancy activities, 73.1 Advertising, and 82.3 Organisation of conventions and trade shows.