Activities of advertising, market research and public relations
NACE v2.1 Code: N73
About activities of advertising, market research and public relations
NACE code 73 covers a diverse range of activities related to advertising, market research, and public relations. This industry plays a crucial role in the broader economy, helping businesses and organizations effectively communicate with their target audiences, understand consumer behavior, and manage their public image. Professionals in this field leverage a range of creative and analytical techniques to deliver impactful marketing campaigns, insightful market research, and strategic public relations services.
Production process
The main production techniques in this industry involve the creation and distribution of advertising content, the collection and analysis of market data, and the management of public relations activities. Advertising professionals may utilize a combination of traditional and digital media, such as print, television, radio, and online platforms, to deliver promotional messages. Market researchers employ various methodologies, including surveys, focus groups, and data analytics, to gather and interpret consumer insights. Public relations specialists manage the flow of information between an organization and its stakeholders, utilizing tactics like media relations, event planning, and crisis communication.
Production inputs
The key inputs required for NACE code 73 activities include creative talent, such as copywriters, graphic designers, and media specialists; research and analytical capabilities, including market analysts, data scientists, and consumer behavior experts; and communication and public relations expertise, encompassing media relations professionals, event planners, and crisis management specialists. Additionally, this industry relies on access to various media channels, market research tools, and communication platforms to effectively deliver its services.
Production outputs
The primary outputs of NACE code 73 activities are advertising campaigns, market research insights, and public relations strategies that help businesses and organizations achieve their marketing, branding, and communication objectives. The outputs of this industry are often consumed by a wide range of other NACE codes, including 46 Wholesale trade, except of motor vehicles and motorcycles, 47 Retail trade, except of motor vehicles and motorcycles, 62 Computer programming, consultancy and related activities, and 70 Activities of head offices; management consultancy activities.
Revisions to 73
Classification codes are adjusted frequently. The code may have been revised or replaced between system versions. The table below shows the history (newest to oldest) of the code 73. The most recent 2 versions of this code (73) is in the NACE v2.1 system (this version):
This page shows the most recent version of code 73.
Older versions
Family tree for activities of advertising, market research and public relations
graph LR A["<a href='/classifications/nace/v2-1/N'>N: PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES</a>"] A --> B["<a href='/classifications/nace/v2-1/N/73'>73: Activities of advertising, market research and public relations</a>"] A --> C["<a href='/classifications/nace/v2-1/N/69'>69: Legal and accounting activities</a>"] A --> D["<a href='/classifications/nace/v2-1/N/70'>70: Activities of head offices and management consultancy</a>"] A --> E["<a href='/classifications/nace/v2-1/N/71'>71: Architectural and engineering activities; technical testing and analysis</a>"] A --> F["<a href='/classifications/nace/v2-1/N/72'>72: Scientific research and development</a>"] A --> G["<a href='/classifications/nace/v2-1/N/74'>74: Other professional, scientific and technical activities</a>"] A --> H["<a href='/classifications/nace/v2-1/N/75'>75: Veterinary activities</a>"] B --> I["<a href='/classifications/nace/v2-1/N/73/1'>73.1: Advertising</a>"] B --> J["<a href='/classifications/nace/v2-1/N/73/2'>73.2: Market research and public opinion polling</a>"] B --> K["<a href='/classifications/nace/v2-1/N/73/3'>73.3: Public relations and communication activities</a>"] %% Color coordination by level classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px %% Apply classes class A level1 class B level2 class C level2 class D level2 class E level2 class F level2 class G level2 class H level2 class I level3 class J level3 class K level3 class B highlight %% class A level1 %% class B,C level2 %% class D,E,F,G,H,I level2 %% class J,K,L,M,N,O,P level3 %% class B highlight