Purchase or sale of advertising space or time, on commission

cpc code 83620 covers the purchase or sale of advertising space or time on commission. This industry plays a crucial role in the broader advertising and media landscape, facilitating the connection between advertisers and media outlets. By acting as intermediaries, advertising agents and brokers help businesses effectively reach their target audiences and generate revenue through strategic placement of ads across various platforms.

The main production techniques in this industry involve the negotiation, procurement, and management of advertising contracts. Advertising agents and brokers work closely with both advertisers and media providers to secure the most favorable terms, negotiate rates, and ensure timely delivery of advertising content. They leverage their industry knowledge, relationships, and analytical skills to identify the most suitable advertising opportunities for their clients.

The key inputs required for this industry include a deep understanding of the advertising market, strong relationships with media outlets, and the ability to effectively match advertisers with the right advertising channels. Advertising agents and brokers also rely on data analysis tools, market research, and negotiation skills to optimize the placement and pricing of advertising campaigns.

The primary output of this industry is the successful placement of advertising content on behalf of clients. This can include the placement of ads in print media, digital platforms, broadcast channels, or any other relevant advertising medium. The output of this industry is consumed by 54111 Newspaper Publishers, 51111 Radio Broadcasters, 51112 Television Broadcasters, and other media entities that generate revenue from advertising.