Market research and public opinion polling services
CPC v2.1 Code: 837
About market research and public opinion polling services
cpc code 837 covers a vital industry that provides market research and public opinion polling services. These services are essential for businesses, governments, and other organizations to understand consumer behavior, preferences, and attitudes. By gathering and analyzing data, this industry helps inform decision-making, product development, and marketing strategies across a wide range of sectors. As the global economy becomes increasingly data-driven, the importance of market research and public opinion polling services continues to grow.
Production process
Professionals in this industry utilize a variety of techniques to collect and analyze data. Common methods include surveys, focus groups, interviews, and observation. Data is gathered through both primary and secondary research, with primary data collection often involving direct interaction with consumers. Advanced statistical analysis and data modeling techniques are then used to identify trends, patterns, and insights that can inform strategic decisions.
Production inputs
The key inputs for this industry include skilled labor, such as market researchers, statisticians, and data analysts. Additionally, businesses in this sector rely on advanced data collection and analysis software, as well as access to a wide range of consumer data sources. Depending on the specific project, other inputs may include focus group facilities, survey distribution platforms, and specialized industry knowledge.
Production outputs
The primary outputs of cpc code 837 are market research reports, consumer insights, and public opinion data. These outputs are consumed by a wide range of industries, including 541 Architectural, engineering, and related services, 511 Publishing industries (except internet, and 541 Professional, scientific, and technical services. The information and insights provided by this industry help organizations make more informed decisions, develop better products and services, and effectively target their marketing efforts.
Family tree for market research and public opinion polling services
graph LR
A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/837'>837: Market research and public opinion polling services</a>"]
B --> D["<a href='/classifications/cpc/v2-1/831'>831: Management consulting and management services; information technology services</a>"]
B --> E["<a href='/classifications/cpc/v2-1/832'>832: Architectural services, urban and land planning and landscape architectural services</a>"]
B --> F["<a href='/classifications/cpc/v2-1/833'>833: Engineering services</a>"]
B --> G["<a href='/classifications/cpc/v2-1/834'>834: Scientific and other technical services</a>"]
B --> H["<a href='/classifications/cpc/v2-1/835'>835: Veterinary services</a>"]
B --> I["<a href='/classifications/cpc/v2-1/836'>836: Advertising services and provision of advertising space or time</a>"]
B --> J["<a href='/classifications/cpc/v2-1/838'>838: Photography services and photographic processing services</a>"]
B --> K["<a href='/classifications/cpc/v2-1/839'>839: Other professional, technical and business services</a>"]
C --> L["<a href='/classifications/cpc/v2-1/8370'>8370: Market research and public opinion polling services</a>"]
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