Specialised design activities

NACE code 74.10 covers a diverse range of specialised design activities that play a crucial role in shaping the products, services, and visual identities that permeate our daily lives. From graphic design and industrial design to fashion design and interior design, these specialised professionals harness their creative talents and technical expertise to transform ideas into tangible, functional, and aesthetically pleasing outcomes. Their work not only enhances the user experience but also contributes to the competitiveness and innovation of a wide array of industries, making this sector an integral part of the broader economy.

Specialised design activities typically involve a multi-stage process that begins with research, ideation, and conceptualisation. Designers often collaborate closely with clients to understand their needs, preferences, and target audience. They then leverage their knowledge of design principles, materials, and production methods to develop initial sketches, prototypes, and digital renderings. Refining these concepts through an iterative process, designers work to optimise the design for functionality, aesthetics, and feasibility. The final stage involves the production of detailed technical specifications, blueprints, or digital files that can be used to manufacture the desired product or implement the designed solution.

The key inputs for specialised design activities include the creative talents and technical skills of designers, as well as access to a range of design software, hardware, and tools. Designers often rely on a diverse set of resources, such as 13.10 Manufacture of textiles, 16.10 Sawmilling and planing of wood, and 25.99 Manufacture of other fabricated metal products n.e.c., to source materials and components needed for their design work. Additionally, strong communication skills, market research, and a deep understanding of user needs and industry trends are essential inputs for this sector.

The outputs of specialised design activities can be found in a wide range of industries and products, from 14.11 Manufacture of leather clothes and 31.01 Manufacture of office and shop furniture to 26.20 Manufacture of computers and peripheral equipment and 71.11 Architectural activities. Designers play a crucial role in enhancing the functionality, aesthetics, and user experience of these diverse offerings, contributing to their commercial success and market differentiation.