Graphic design and visual communication activities

NACE code 74.12 covers a diverse range of graphic design and visual communication activities that play a vital role in the modern economy. This industry encompasses the creation of visual concepts and designs to convey specific messages or ideas for a wide variety of applications, from advertising and marketing to branding and product packaging. Graphic designers and visual communication professionals are essential in shaping the visual landscape that surrounds us, influencing consumer behavior and contributing to the success of businesses across numerous sectors.

The core production techniques in this industry involve the use of specialized software, digital tools, and creative skills to produce visual assets and designs. Graphic designers typically start with research and ideation, developing concepts and sketches before transitioning to digital design and layout using programs like Adobe Creative Cloud. The production process may also involve the use of photography, illustration, typography, and other multimedia elements to create cohesive and visually appealing designs.

The main inputs required for graphic design and visual communication activities include access to design software and hardware, such as computers, tablets, and specialized peripherals. Designers also rely on a range of digital and physical resources, including stock imagery, fonts, and various media formats. Additionally, the industry requires a highly skilled workforce with expertise in areas like color theory, composition, and user experience design.

The primary outputs of this industry are visual assets, designs, and communication materials that are used across a wide range of applications. These may include branding elements, advertising campaigns, product packaging, website designs, and various forms of digital and print media. The outputs of the graphic design and visual communication industry are often consumed by 73.11 Advertising agencies, 58.11 Book publishing, 58.14 Publishing of journals and periodicals, and other sectors that require effective visual communication to reach their target audiences.