Retail sale via mail order houses or via Internet

NACE code 47.91 covers the retail sale of a wide range of products through mail order houses or online platforms. This industry has become increasingly important in recent decades, as the growth of e-commerce has transformed consumer shopping habits and expectations. Businesses operating under this NACE code play a crucial role in the broader retail sector, providing convenient and accessible channels for consumers to purchase goods from the comfort of their homes.

Enterprises in this industry typically maintain an online or mail-order catalog of products, which customers can browse and purchase remotely. The key production techniques involve efficient order processing, secure payment systems, reliable logistics and delivery services, as well as effective inventory management to ensure product availability. Many companies also leverage data analytics to optimize their product offerings, marketing, and customer experience.

The main inputs required for this industry include a robust IT infrastructure, warehousing and logistics capabilities, a diverse product catalog, and a skilled workforce to handle customer service, order fulfillment, and supply chain management. Businesses may also rely on partnerships with manufacturers, wholesalers, and transportation providers to source products and deliver them to customers.

The primary output of this industry is the retail sale of a wide range of consumer goods, including 47.11 Retail sale in non-specialized stores with food, beverages or tobacco predominating, 47.19 Other retail sale in non-specialized stores, 47.21 Retail sale of fruit and vegetables in specialized stores, and 47.59 Retail sale of furniture, lighting equipment and other household articles in specialized stores. These products are then consumed by individual households and other 47.00 Retail trade, except of motor vehicles and motorcycles businesses.