Media representation

NACE v2.1 Code: N73.12

About media representation

NACE code 73.12, 'Media representation', encompasses a crucial industry within the broader media and communications sector. This industry is responsible for the representation and promotion of various media products, including films, television programs, music, and other creative works. It plays a vital role in the distribution and marketing of media content, connecting creators with audiences and driving the growth of the creative economy.

Production process

The core activities within the media representation industry involve the negotiation of contracts, the management of intellectual property rights, and the coordination of promotional campaigns. Media representatives work closely with artists, producers, and other industry stakeholders to secure the best possible terms for the distribution and marketing of media products. They utilize a range of techniques, such as market research, advertising, and public relations, to raise awareness and generate interest in the media content they represent.

Production inputs

The media representation industry relies on a range of inputs, including skilled professionals with expertise in areas such as contract negotiation, marketing, and public relations. Additionally, the industry requires access to media content, which is typically produced by other NACE codes, such as 59.11 Film production, 59.13 Motion picture, video and television program distribution, and 59.20 Sound recording and music publishing activities. The industry also requires access to various communication and technology platforms to effectively promote and distribute the media content it represents.

Production outputs

The primary output of the media representation industry is the successful promotion and distribution of media content. This, in turn, supports the growth and success of other NACE codes within the broader media and communications sector, such as 59.11 Film production, 59.13 Motion picture, video and television program distribution, and 59.20 Sound recording and music publishing activities. By effectively representing and marketing media products, the media representation industry helps to connect creators with audiences, driving the consumption and appreciation of creative works.

Revisions to 73.12

Classification codes are adjusted frequently. The code may have been revised or replaced between system versions. The table below shows the history (newest to oldest) of the code 73.12. The most recent 1 version of this code (73.12) is in the NACE v2.1 system (this version):

This page shows the most recent version of code 73.12.

Older versions

Family tree for media representation

    graph LR
    A["<a href='/classifications/nace/v2-1/N'>N: PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES</a>"]
A --> B["<a href='/classifications/nace/v2-1/N/73'>73: Activities of advertising, market research and public relations</a>"]
B --> C["<a href='/classifications/nace/v2-1/N/73/1'>73.1: Advertising</a>"]
C --> D["<a href='/classifications/nace/v2-1/N/73/12'>73.12: Media representation</a>"]

    C --> E["<a href='/classifications/nace/v2-1/N/73/11'>73.11: Activities of advertising agencies</a>"]

    

    %% Color coordination by level

    classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px
    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level4
class E level4

  class D highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class D highlight