Activities of advertising agencies

NACE v2.1 Code: N73.11

About activities of advertising agencies

NACE code 73.11 covers the activities of advertising agencies, a crucial component of the broader marketing and communications industry. Advertising agencies play a vital role in shaping the way businesses and organizations connect with their target audiences, driving brand awareness, product promotion, and ultimately, sales. This industry is a significant contributor to the global economy, with advertising spending worldwide reaching over $600 billion annually.

Production process

Advertising agencies employ a range of techniques to create effective campaigns for their clients. This includes market research to understand consumer behavior and preferences, the development of creative concepts and messaging, the production of various advertising materials (such as print ads, commercials, and digital content), and the strategic placement of these assets across multiple media channels.

Production inputs

The main inputs required for the activities of advertising agencies include skilled creative professionals (such as copywriters, graphic designers, and art directors), media planning and buying expertise, production resources (e.g., photography, videography, and post-production), and access to various advertising platforms and distribution channels. Agencies also rely on market research data, consumer insights, and a deep understanding of their clients' industries and target audiences.

Production outputs

The primary outputs of the advertising agency industry are the various advertising and marketing campaigns they produce for their clients. These campaigns are then distributed across a range of media channels, including 58.13 Newspapers, 58.14 Magazines, 60.10 Radio, 60.20 Television, and 63.12 Web portals. The ultimate goal of these campaigns is to drive consumer engagement, brand recognition, and sales for the advertising agency's clients.

Revisions to 73.11

Classification codes are adjusted frequently. The code may have been revised or replaced between system versions. The table below shows the history (newest to oldest) of the code 73.11. The most recent 1 version of this code (73.11) is in the NACE v2.1 system (this version):

This page shows the most recent version of code 73.11.

Older versions

Family tree for activities of advertising agencies

    graph LR
    A["<a href='/classifications/nace/v2-1/N'>N: PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES</a>"]
A --> B["<a href='/classifications/nace/v2-1/N/73'>73: Activities of advertising, market research and public relations</a>"]
B --> C["<a href='/classifications/nace/v2-1/N/73/1'>73.1: Advertising</a>"]
C --> D["<a href='/classifications/nace/v2-1/N/73/11'>73.11: Activities of advertising agencies</a>"]

    C --> E["<a href='/classifications/nace/v2-1/N/73/12'>73.12: Media representation</a>"]

    

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