Market research and public opinion polling services
CPC v2.1 Code: 8370
About market research and public opinion polling services
cpc code 8370 covers a vital industry that provides market research and public opinion polling services. These services play a crucial role in informing business decisions, shaping marketing strategies, and understanding consumer behavior across a wide range of industries. By gathering and analyzing data, this sector helps organizations make more informed choices, identify emerging trends, and adapt to changing market conditions, ultimately contributing to the overall growth and competitiveness of the economy.
Production process
Professionals in this industry employ a variety of techniques to collect, analyze, and interpret data. This may involve conducting surveys, focus groups, interviews, and observational studies to gather insights from consumers, businesses, and other stakeholders. Advanced data analytics tools and statistical methods are used to identify patterns, trends, and correlations within the collected information. The industry also relies on effective project management, data visualization, and reporting techniques to present findings in a clear and actionable manner.
Production inputs
The key inputs for this industry include skilled labor, such as market researchers, data analysts, and survey designers. Additionally, the industry requires access to various data sources, including consumer databases, industry reports, and online platforms. Specialized software and hardware, such as survey platforms, data visualization tools, and computing infrastructure, are also essential inputs for this sector.
Production outputs
The primary outputs of the market research and public opinion polling services industry are detailed reports, analyses, and recommendations that help clients make informed decisions. These outputs are consumed by a wide range of industries, including 4541 Advertising, 5411 Legal services, 5412 Accounting, tax preparation, bookkeeping, and payroll services, and 5416 Management, scientific, and technical consulting services. The insights generated by this industry are crucial for developing effective marketing campaigns, identifying new market opportunities, and understanding consumer preferences and trends.
Family tree for market research and public opinion polling services
graph LR
A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/837'>837: Market research and public opinion polling services</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8370'>8370: Market research and public opinion polling services</a>"]
D --> E["<a href='/classifications/cpc/v2-1/83700'>83700: Market research and public opinion polling services</a>"]
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