Public relations and communication activities

NACE code 70.21 covers a wide range of public relations and communication activities that are essential for businesses, organizations, and individuals to effectively engage with their target audiences. This industry plays a crucial role in shaping public perception, managing reputations, and facilitating effective communication across various channels. As an integral part of the broader marketing and advertising ecosystem, the public relations and communication activities industry contributes significantly to the overall economic landscape.

Professionals in this industry employ a variety of techniques to achieve their clients' communication objectives. This may include developing strategic communication plans, crafting press releases and media pitches, organizing events and press conferences, managing social media presence, and providing crisis communication support. Effective public relations and communication activities often involve a deep understanding of the target audience, the competitive landscape, and the most appropriate channels to reach and engage with stakeholders.

The public relations and communication activities industry relies on a range of inputs, including skilled professionals with expertise in areas such as media relations, content creation, event planning, and digital marketing. Additionally, this industry requires access to various communication channels, such as media outlets, social media platforms, and event venues. Technological tools, such as data analytics software and content management systems, are also essential inputs for the effective delivery of public relations and communication services.

The primary outputs of the public relations and communication activities industry are the successful delivery of communication campaigns, the enhancement of brand reputation, the management of crisis situations, and the facilitation of effective stakeholder engagement. The outputs of this industry can have a significant impact on the performance and success of other NACE codes, such as 70.1 Advertising, 73.1 Advertising, and 82.3 Organization of conventions and trade shows.