Marketing management consulting services
CPC v2.1 Code: 83114
About marketing management consulting services
cpc code 83114 covers the provision of marketing management consulting services. This industry plays a crucial role in the broader economy, as businesses across various sectors rely on the expertise of marketing consultants to develop and implement effective strategies to promote their products and services, reach target audiences, and drive sales. Marketing management consulting services are essential for organizations seeking to gain a competitive edge, navigate complex market dynamics, and adapt to changing consumer preferences.
Production process
The key production techniques in the marketing management consulting services industry involve a combination of research, analysis, and strategic planning. Consultants typically begin by conducting in-depth market research to understand the client's target market, industry trends, and competitive landscape. They then use this information to develop customized marketing strategies, which may include recommendations for branding, advertising, digital marketing, and other promotional activities. Consultants may also provide guidance on pricing, distribution, and customer relationship management.
Production inputs
The primary inputs required for the marketing management consulting services industry include highly skilled and experienced professionals, such as marketing strategists, data analysts, and creative designers. Consultants also rely on access to market research data, industry benchmarks, and analytical tools to inform their recommendations. Additionally, the industry requires a strong understanding of digital marketing technologies, consumer behavior, and emerging trends in the field of marketing.
Production outputs
The main outputs of the marketing management consulting services industry are the strategic recommendations and implementation support provided to clients. These outputs can take various forms, including marketing plans, brand positioning strategies, digital marketing campaigns, and performance analytics. The clients of this industry can span a wide range of sectors, including 11 Agriculture, Forestry, Fishing and Hunting, 31-33 Manufacturing, 44-45 Retail Trade, and 54 Professional, Scientific, and Technical Services.
Family tree for marketing management consulting services
graph LR A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"] A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"] B --> C["<a href='/classifications/cpc/v2-1/831'>831: Management consulting and management services; information technology services</a>"] C --> D["<a href='/classifications/cpc/v2-1/8311'>8311: Management consulting and management services</a>"] D --> E["<a href='/classifications/cpc/v2-1/83114'>83114: Marketing management consulting services</a>"] D --> F["<a href='/classifications/cpc/v2-1/83111'>83111: Strategic management consulting services</a>"] D --> G["<a href='/classifications/cpc/v2-1/83112'>83112: Financial management consulting services</a>"] D --> H["<a href='/classifications/cpc/v2-1/83113'>83113: Human resources management consulting services</a>"] D --> I["<a href='/classifications/cpc/v2-1/83115'>83115: Operations management consulting services</a>"] D --> J["<a href='/classifications/cpc/v2-1/83116'>83116: Supply chain and other management consulting services</a>"] D --> K["<a href='/classifications/cpc/v2-1/83117'>83117: Business process management services</a>"] D --> L["<a href='/classifications/cpc/v2-1/83118'>83118: Head office services</a>"] %% Color coordination by level classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px %% Apply classes class A level1 class B level2 class C level3 class D level4 class E level5 class F level5 class G level5 class H level5 class I level5 class J level5 class K level5 class L level5 class E highlight %% class A level1 %% class B,C level2 %% class D,E,F,G,H,I level2 %% class J,K,L,M,N,O,P level3 %% class E highlight