Motion picture projection activities

NACE code 59.14 covers the motion picture projection industry, a vital component of the broader entertainment and media sector. This industry is responsible for the public exhibition of motion pictures, playing a crucial role in the distribution and consumption of cinematic content. As a key interface between film producers and audiences, the motion picture projection industry is an important economic driver, contributing to job creation, revenue generation, and the cultural fabric of communities around the world.

The core activity of the motion picture projection industry involves the operation of movie theaters and other venues that screen films for public audiences. This typically includes the procurement and scheduling of film content, the maintenance and operation of projection equipment, and the provision of a comfortable and engaging viewing experience for patrons. Projection techniques have evolved over time, transitioning from traditional film-based systems to digital projection technologies that offer enhanced image quality and operational efficiency.

The motion picture projection industry relies on a variety of inputs to function effectively. Primary inputs include the motion picture content itself, which is typically licensed from 59.11 Motion picture, video and television programme production activities or other content creators. Projection equipment, such as digital projectors, screens, and sound systems, are also essential inputs, along with supporting infrastructure like theater facilities, ticketing systems, and concession services.

The primary output of the motion picture projection industry is the public exhibition of motion pictures, providing audiences with access to a wide range of cinematic content. This output serves as an input for other NACE codes, such as 90.01 Performing arts and 93.29 Other amusement and recreation activities, as the viewing of motion pictures can be a component of broader entertainment and leisure experiences. Additionally, the motion picture projection industry generates revenue through ticket sales, concession sales, and other ancillary services, contributing to the overall economic activity in the entertainment and media sector.