Rental of video tapes and disks

NACE code 77.22 covers the rental of pre-recorded video tapes, DVDs, and other video media. This industry plays a crucial role in the entertainment and media sector, providing consumers with convenient access to a wide range of video content. As the demand for home entertainment continues to evolve, the video rental industry remains an important distribution channel, complementing the growing popularity of video-on-demand and streaming services.

The core activities within this industry involve the acquisition of video content, the maintenance and storage of video media, and the distribution of these materials to customers. Video rental businesses typically source their inventory from film studios, production companies, and wholesale distributors. The videos are then cataloged, organized, and made available for rental through physical retail locations or online platforms.

The main inputs required for the video rental industry include the pre-recorded video tapes, DVDs, and other physical media. Businesses in this sector also rely on specialized storage and display equipment, such as shelving, cases, and point-of-sale systems. Additionally, the industry requires a skilled workforce to manage inventory, assist customers, and maintain the rental operations.

The primary output of the video rental industry is the provision of video content to consumers for home entertainment. The video rental services cater to a wide range of customers, including individual households, as well as other industries such as 93.29 Other amusement and recreation activities and 59.13 Motion picture, video and television programme distribution activities, which may rent videos for commercial or educational purposes.