Web portals

NACE code 63.12 covers the operation of web portals, which are platforms that serve as entry points to the internet, providing users with a centralized hub for accessing a wide range of online content and services. These web portals play a crucial role in the digital economy, acting as gateways to information, entertainment, e-commerce, and various other internet-based activities. The web portal industry is a vital component of the broader information and communication technology (ICT) sector, contributing to the growth and development of the digital landscape.

The production of web portals involves the development and maintenance of complex software systems, user interfaces, and content management platforms. Web portal providers utilize a range of techniques, including web design, content curation, search engine optimization (SEO), and data analytics, to create engaging and user-friendly experiences for their audiences. Continuous updates, feature enhancements, and the integration of emerging technologies are essential to ensure the relevance and competitiveness of web portals in the rapidly evolving digital landscape.

The web portal industry relies on a variety of inputs, including skilled software developers, web designers, content creators, and data analysts. Additionally, web portal providers require robust server infrastructure, content management systems, and various software tools and platforms to support the development, hosting, and maintenance of their online platforms. Access to high-speed internet connectivity and data storage solutions are also critical inputs for the efficient operation of web portals.

The primary output of the web portal industry is the provision of online platforms that aggregate and present a wide range of digital content and services to users. These web portals can serve as hubs for 47.91 Retail sale via mail order houses or via Internet activities, 58.1 Publishing of books, periodicals and other publishing activities, 62.0 Computer programming, consultancy and related activities, and various other 63.1 Data processing, hosting and related activities; web portals. Web portals also generate revenue through advertising, subscription-based services, and e-commerce transactions facilitated on their platforms.