Trademarks and franchises

CPC v2.1 Code: 8396

About trademarks and franchises

cpc code 8396 covers the industry of trademarks and franchises, which plays a crucial role in the broader economy. Trademarks are distinctive signs, symbols, or words used to identify and distinguish a company's products or services from those of its competitors. Franchising, on the other hand, is a business model where a franchisor grants the right to use its brand, products, and business systems to a franchisee in exchange for a fee. Both trademarks and franchises are essential for building brand recognition, maintaining market share, and driving business growth.

Production process

The production techniques in the trademarks and franchises industry primarily involve the legal and administrative processes of registering, protecting, and managing intellectual property rights. This includes conducting trademark searches, filing trademark applications, negotiating licensing agreements, and enforcing trademark rights against infringement. Franchisors also develop comprehensive operating manuals, training programs, and support systems to ensure the consistent delivery of their brand and business model across their franchise network.

Production inputs

The main inputs required for the trademarks and franchises industry include legal expertise, such as intellectual property lawyers and paralegals, as well as administrative staff to handle the paperwork and documentation. Franchisors also require significant investment in developing their brand, products, and business systems, as well as ongoing support and training for their franchisees. Additionally, this industry relies on 5415 Business services, such as marketing and advertising, to promote and maintain the value of trademarks and franchise brands.

Production outputs

The primary outputs of the trademarks and franchises industry are the registered trademarks and franchise agreements that enable businesses to protect their intellectual property and expand their operations through a network of franchisees. These outputs are then consumed by a wide range of 5411 Legal services, 5415 Business services, and 4400 Retail trade industries, as they rely on trademarks and franchises to differentiate their products and services, build brand loyalty, and grow their market share.

Family tree for trademarks and franchises

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/839'>839: Other professional, technical and business services</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8396'>8396: Trademarks and franchises</a>"]

    C --> E["<a href='/classifications/cpc/v2-1/8391'>8391: Specialty design services</a>"]
C --> F["<a href='/classifications/cpc/v2-1/8392'>8392: Design originals</a>"]
C --> G["<a href='/classifications/cpc/v2-1/8393'>8393: Scientific and technical consulting services n.e.c.</a>"]
C --> H["<a href='/classifications/cpc/v2-1/8394'>8394: Original compilations of facts/information</a>"]
C --> I["<a href='/classifications/cpc/v2-1/8395'>8395: Translation and interpretation services</a>"]
C --> J["<a href='/classifications/cpc/v2-1/8399'>8399: Other professional, technical and business services, n.e.c.</a>"]

    D --> K["<a href='/classifications/cpc/v2-1/83960'>83960: Trademarks and franchises</a>"]


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class C level3
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