Advertising and related photography services

CPC v2.1 Code: 83812

About advertising and related photography services

cpc code 83812 covers a diverse range of advertising and photography services that play a crucial role in the broader marketing and communications industry. These services are essential for businesses and organizations to effectively promote their products, services, and brand identity to target audiences. The advertising and photography sector is a significant contributor to the economy, generating revenue through creative campaigns, visual content production, and strategic media placement.

Production process

Professionals in this industry utilize a range of production techniques to create effective advertising and photography content. This may include conceptual ideation, scriptwriting, storyboarding, and the use of various photography and videography equipment to capture high-quality images and footage. Post-production processes, such as image editing, color grading, and video editing, are also integral to the final output.

Production inputs

The main inputs required for this industry include creative talent, such as copywriters, art directors, and photographers, as well as specialized equipment like cameras, lighting, and editing software. Additionally, access to media channels, such as print, digital, and outdoor advertising platforms, is essential for the effective distribution and placement of advertising content.

Production outputs

The primary outputs of this industry are advertising campaigns, promotional photography, and other visual content that can be used across various marketing channels. These outputs are often consumed by 54111 Advertising agencies, 51114 Direct mail advertising, and 51112 Advertising space or time sales agents.

Family tree for advertising and related photography services

    graph LR
    A["<a href='/classifications/cpc/v2-1/8'>8: Business and production services</a>"]
A --> B["<a href='/classifications/cpc/v2-1/83'>83: Professional, technical and business services (except research, development, legal and accounting services)</a>"]
B --> C["<a href='/classifications/cpc/v2-1/838'>838: Photography services and photographic processing services</a>"]
C --> D["<a href='/classifications/cpc/v2-1/8381'>8381: Photography services and event videography services</a>"]
D --> E["<a href='/classifications/cpc/v2-1/83812'>83812: Advertising and related photography services</a>"]

    D --> F["<a href='/classifications/cpc/v2-1/83811'>83811: Portrait photography services</a>"]
D --> G["<a href='/classifications/cpc/v2-1/83813'>83813: Event photography and event videography services</a>"]
D --> H["<a href='/classifications/cpc/v2-1/83814'>83814: Specialty photography services</a>"]
D --> I["<a href='/classifications/cpc/v2-1/83815'>83815: Restoration and retouching services of photography</a>"]
D --> J["<a href='/classifications/cpc/v2-1/83819'>83819: Other photography services</a>"]

    

    %% Color coordination by level

    classDef level1 color:#000,fill:#a8f9ff,stroke:#333,stroke-width:2px
    classDef level2 color:#000,fill:#e0a458,stroke:#333,stroke-width:1px
    classDef level3 color:#000,fill:#419d78,stroke:#333,stroke-width:1px
    classDef level4 color:#000,fill:#c04abc,stroke:#333,stroke-width:1px
    classDef level5 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef level6 color:#000,fill:#f1c40f,stroke:#333,stroke-width:1px
    classDef highlight color:#000,fill:#fff,stroke:#000,stroke-width:5px



  %% Apply classes
  class A level1
class B level2
class C level3
class D level4
class E level5
class F level5
class G level5
class H level5
class I level5
class J level5

  class E highlight

  %% class A level1
  %% class B,C level2
  %% class D,E,F,G,H,I level2
  %% class J,K,L,M,N,O,P level3
  %% class E highlight